“Manipulating the masses into buying stuff
they don’t need! That’s what I do! That’s marketing!”
That’s an actual quote I once heard from a marketing director. This was during an inventing session, the goal of which was to create new products that would make his customers (in other words, people) happier.
I’ve also been in a conference room when an executive flat-out called his customers (also people) “stupid.”
I don’t believe that, but some people do. Devotees of Hemingway think she uses too many adverbs, probably. And some call her stories “derivative.”
Many, many others love Rowling’s vividly imaginative worlds and the lessons of her stories. More than a few people even have Harry Potter tattoos. And, as Roy Peter Clark notes, Rowling’s gift for naming characters is virtually unparalleled. Continue reading “J.K. Rowling Is a Hack”
(Reading Time: 2minutes)It’s easy to sit on the sidelines, lobbing grenades at those who have done the work and put something out there.
I’m guilty of this myself at times. I do my best to frame the mistakes of others as lessons for the rest of us, though sometimes I can’t resist making a dig at the truly awful stuff. It’s not like there’s a shortage of bad branding out there.