You’re the leader of a challenger brand. You have big dreams. You want to challenge the status quo and make a dent in the universe.
But you’re a David facing Goliaths. You’re out-spent, out-resourced, maybe even unknown. You may know where you want to go, but how you’ll get there is less clear.
I can help.
In each of my seven years as a client-side brand leader, including two years as CMO, I grew brands by double digits annually. I’ve led challenger brands like Airheads and Trolli to growth rates 15 to 20 times those of the category, and to leadership positions in confections. And in 20 years of strategy consulting, I’ve helped hundreds of brands to accelerate their growth and earn the loyalty of their consumers.
I know from experience that building brands is more rewarding (and fun) when:
- We know exactly who we serve and how we best do that.
- The team is moving purposefully toward a clear vision.
- Our competitors are more worried about us than we are about them.
- We’re regularly putting wins on the board.
Let’s talk about your brand challenges, and whether I might help.