Services

There are several ways we can partner to solve your brand challenges.  No matter what form our work together takes, it’s designed to create three things:

  • Focused alignment within your team
  • Meaningful difference for your consumers
  • Sustainable wins for your brand

I do my best work for you in the following formats:

  • Consulting – In-depth projects to create clarity and impact in your brand strategy.
  • Workshops – Hands-on sessions to generate a specific output.
  • Advisory – As a participant in your strategic planning process, an ongoing advisor, or a fractional CMO/CSO.

Here’s an overview of the specific areas in which I can help you to achieve brand clarity:

Matthew Fenton's Services - Core Brand Aspirations, High-Contrast Positioning, Stand-Apart Strategy, Made-to-Fit Messaging

Core Brand Aspirations

What It Is

Credible statements of who you are and what you’re here to do.

Why Do It

To unify your team with credible and motivating statements of purpose, vision & values.

What It Answers

  • What is our “why”?
  • What is the shared vision that we’re working toward?
  • What do we value as a collection of people?

What You Get

  • Purpose Statement
  • Vision Statement
  • Core Values
  • Rallying Cry

High-Contrast Positioning

What It Is

A clear statement of how you will be perceived by those you seek to motivate.

Why Do It

To set yourself apart from the pack and to provide a “north star” for everything the brand does.

What It Answers

  • What does our brand stand for?
  • What is our big idea?
  • Who will we serve?
  • What is our meaningful difference?
  • What is our core benefit?
  • What are our strongest proof points?
  • What is our personality and voice?

What You Get

Brand Positioning Statement, including:

  • Core Brand Idea
  • Target
  • Need
  • Difference
  • Benefit
  • Proof Personality

Stand-Apart Strategy

What It Is

A cohesive, informed set of choices for winning.

Why Do It

To play to your strengths, unlevel the playing field in your favor, and identify the few focus areas that will lead to winning.

What It Answers

  • What does winning mean to us?
  • What are the problems we must solve?
  • What are the few focus areas that will have the greatest impact on our success?
  • Where will we play (and not play)?
  • How will we win?
  • How can we do more with less?

What You Get

Core Brand Strategies, including:

  • Diagnosis
  • Winning Aspiration
  • Guiding Policy
  • Where to Play
  • How to Win

Made-to-Fit Messaging

What It Is

A guide for consistent, effective brand communication.

Why Do It

To identify the most motivating messages for your consumers and provide a common language for your team.

What It Answers

  • What are the most credible, motivating and honest messages to deliver, and to whom?
  • What is the optimal hierarchy of our messages?
  • What is the common language our team can use to describe our brand?

What You Get

  • Messaging Platforms
  • Concept Statements
  • Elevator Pitch
  • Brand Voice

In addition to the above consulting services, I’ve also helped clients via:

Workshops

If you’re struggling to generate new ideas, solve a specific problem or to get your team invested in the outcomes, a workshop can be an effective way to get unstuck.

I’ve led over 300 such sessions, in areas like new product ideation, brand visioning and key messaging.

My workshops are custom-built to your needs – I don’t offer “off the shelf” workshops or “drop in” facilitation – and typically range from half-day to two-day sessions.

Advisory

Need a fresh point of view, assistance in responding to the new challenges that inevitably arise, or someone to keep you accountable?

My advisory services will help you maintain momentum, progress toward your goals, deal with new challenges and decide what to do next.

Here’s what my clients say…

“Delivered Beyond My Expectations”

Matthew does what every great brand should do. He developed a strong reputation in our first interaction many years ago.  Therefore, there was no question he would be my go-to guy whenever an opportunity arose.

He delivered beyond my expectations and the Mrs. Prindable’s brand has benefited immensely from his expertise. I recommend Matthew without hesitation.

Todd McClamroch, VP-Marketing, Affy Tapple & Mrs. Prindable’s

“A Well Thought-Out Process”

I worked with Matthew on the branding of a product line for our business. The market we were entering was cluttered and stagnant.

Matthew applied a well-thought-out process, listened, and brought creative ideas. His brand concept for our product was very good. He really knows his space well and is an excellent thinker.

Steve Jenks, CMO, Empower Retirement, Former SVP-Marketing, Fidelity Investments

“The Effect Will Be Felt for Years”

Matthew crafted a unique position that captures us perfectly – it’s exactly how we want to be perceived.

Moreover, his strategic recommendations demonstrated an intimate knowledge of us that was immensely valuable and a bit frightening in its level of accuracy.

The effect of Matthew’s great work will be felt for years to come.

Dan Stuby, Sales Manager, Disney Youth Programs; former Brand Development Manager, Bob Rogers Travel

Use the form below to contact me about putting your brand on a winning path.

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