On June 16, 1997, I declared myself “open for business” as a brand strategy consultant. I did this from the desk in my spare bedroom. I don’t recall thinking, “I’ll be doing some version of this 20 years from now,” but here we are.
I’m very happy with how things have turned out, and I’m proud to have reached this milestone. Below are 12 things I’ve learned along the way. I hope they may be of benefit to those of you who are considering working for yourself, or are new to the game. [Read more…]