In this case, advertising imitates art.
AdWeek reports that Heinz has approved ads that were originally presented on the TV series “Mad Men.”
In season 6 of that show, set in 1968, Don Draper pitches a series of print ads to Heinz execs. The ads are novel in that they don’t show ketchup at all – only foods that are wanting it. As Don tells the Heinz execs, “The greatest thing you have working for you… is the imagination of the consumer.” [Read more…]