Meet Stan. Stan works over in accounting. He is, you might say, a little buttoned-up. His shirts are so well-starched that they deflect bullets. On Casual Friday, he lets loose by wearing jeans – with crisply ironed pleats. He has a picture of Rush Limbaugh in his office, which is so immaculate it makes his co-workers anxious. And a hair out of place? Not on Stan’s head.
But one Monday morning, Stan arrives looking like he missed the bus to Bonnaroo. He’s wearing baggy hemp clothing, his hair resembles a bird’s nest, and he hasn’t seen the working end of his razor in days. Barack has replaced Rush in the frame on his desk. Continue reading “Three Kinds of Brand Consistency”