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“We hired your brain, not your ass.”
I received these words of wisdom from one of my first bosses, half a lifetime ago.
It’s one of my all-time favorite quotes. It (usually) brings a chuckle, but it also delivers a solid point in only seven words.
It’s a reminder that whatever it is you’re being paid to do, it’s not to just fill a chair. So bring your best every day. Own your area fully. Be a reliable contributor to the conversations happening a level or two up. Challenge the orthodoxy when it needs to be challenged. And engage the most powerful asset you have: The point of view created by your unique collection of experiences.
And if you’re managing others: Make room for the above to happen. Remove obstacles wherever you can. Let your team know that you want more from them than to merely parrot your opinions. Don’t punish them for challenging sacred cows. Seek to develop your people into not just doers, but thinkers.
The longer I do this branding & business thing, the more I realize: Surrounding yourself with the right hearts & minds makes all the difference. And there’s no substitute for a team of people who are truly invested.
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About Matthew Fenton: Matthew is a former CMO who helps brands to focus, stand out and grow. Since founding his consultancy, Three Deuce Branding, in 1997, he’s helped hundreds of brands to achieve “brand clarity.” His consulting services and speaking engagements help brands to focus on what matters through positioning, strategy and ideation. Contact Matthew here. He’s based in Chicago.
Copyright 2020 – Matthew Fenton. All Rights Reserved. You may reprint this article with the original, unedited text intact, including the About Matthew Fenton section.