The last few weeks have been bad for Southwest Airlines.
So bad, in fact, that it’s fair to ask: Is Southwest still a great brand? Let’s discuss the cases for and against.
The Case For: Southwest IS a Great Brand
There was a time, not so long ago, when I would use Southwest in my keynotes and seminars as a clear example of a great brand.
I would start by asking the audience to join me as I painted a picture of Major Airline Advertising. This was easy to do, since Major Airline Advertising is both familiar and largely interchangeable. It might go something like this: [Read more…]