My positioning & strategy consultancy, Three Deuce Branding, turns 23 today.
I started it from the second bedroom of my Cincinnati condo in 1997. I run it from the second bedroom of our Chicago condo today. Progress!
Back then, going solo was less common than it is today. “I can’t believe you’re doing this” was a typical response – not always in a flattering way.
Some people even said I should try it part-time first, as if that were an option. (“I can help solve your strategic challenges, but only after 6pm.”)
I was all-in from the get-go. Today, I’m sharing some background on how I chose self-employment over a steady paycheck, since this is a question I get often. Fun fact: I made this decision in about 24 hours.
Continue reading “Starting My Company: Fear-Setting & Asymmetrical Risk”
