It’s easy to sit on the sidelines, lobbing grenades at those who have done the work and put something out there.
I’m guilty of this myself at times. I do my best to frame the mistakes of others as lessons for the rest of us, though sometimes I can’t resist making a dig at the truly awful stuff. It’s not like there’s a shortage of bad branding out there.
But focusing only on the negative won’t make you a better leader. And it doesn’t work as a philosophy of life.
So, as a student of branding and business, make sure you recognize the good examples too.
And, as a consumer, practice “active positivity.” When things go well, let somebody know. (My dad taught me this, through example, at a young age.)
On your last hotel visit, was a member of the staff particularly helpful? Get his name. If the hotel sends you a satisfaction survey, use that name.
Did you have an excellent server at a restaurant? Take 30 seconds to seek out the manager to let her know. (And tip accordingly.) Ask for that server on your next visit.
And, of course, share the good stories with your friends with at least as much enthusiasm as you share the bad ones.
We live in a world of inconsistent experiences and vitriolic Yelp reviews. Positivity is one way to ensure that the good stuff continues.
About Matthew Fenton: Matthew founded Three Deuce Branding in 1997 with a simple mission: “To help good people build great brands.” He’s a former CMO who repeatedly led underdog brands to outpace the market, and now he does the same for the clients he serves. Businesses and brands trust Matthew to help them achieve “brand clarity” through core brand strategy and positioning. Matthew is also a highly-rated speaker. Contact Matthew here. He’s based in Chicago.
Copyright 2017 – Matthew Fenton. All Rights Reserved. You may reprint this article with the original, unedited text intact, including the About Matthew Fenton section.