It’s easy to sit on the sidelines, lobbing grenades at those who have done the work and put something out there.
I’m guilty of this myself at times. I do my best to frame the mistakes of others as lessons for the rest of us, though sometimes I can’t resist making a dig at the truly awful stuff. It’s not like there’s a shortage of bad branding out there.
But focusing only on the negative won’t make you a better leader. And it doesn’t work as a philosophy of life.
So, as a student of branding and business, make sure you recognize the good examples too.
Look for brands, big or small, that get it right. Ask yourself how they did that. (Or ask them.) Dig deep. Consider how their smart moves can be reapplied to your own challenges.
And, as a consumer, practice “active positivity.” When things go well, let somebody know. (My dad taught me this, through example, at a young age.)
On your last hotel visit, was a member of the staff particularly helpful? Get his name. If the hotel sends you a satisfaction survey, use that name.
Did you have an excellent server at a restaurant? Take 30 seconds to seek out the manager to let her know. (And tip accordingly.) Ask for that server on your next visit.
And, of course, share the good stories with your friends with at least as much enthusiasm as you share the bad ones.
We live in a world of inconsistent experiences and vitriolic Yelp reviews. Positivity is one way to ensure that the good stuff continues.
About Matthew Fenton: Matthew helps challenger brands to focus, grow and win. Since founding his consultancy, Three Deuce Branding, in 1997, he’s helped hundreds of brands to achieve “brand clarity.” His consulting services and speaking engagements help brands to focus on what matters through positioning, strategy and ideation. Contact Matthew here. He’s based near Portland, in Oregon wine country.
Copyright 2017 – Matthew Fenton. All Rights Reserved. You may reprint this article with the original, unedited text intact, including the About Matthew Fenton section.
