Let’s begin with a simple truth:
Every business has problems.
Those problems may be internal or external (often both). They may be created by others or self-inflicted. They may be present-day certainties or future possibilities.
But there’s no business anywhere that is blissfully free of challenges, obstacles, changes… problems.
Continue reading “If It Doesn’t Solve Your Problems, It’s Weak Strategy”
It was early 1993. I was less than a year out of college, and the Assistant Brand Manager of Airheads candy. (A title that no doubt made my parents very proud.)
After the successful launch of Blue Raspberry Airheads in August 1992, we were searching for the next new flavor to add to our lineup.
We took all the standard steps – reviewing category sales data, reading trade magazines, meeting with flavor suppliers, etc.
taking the standard steps, unsurprisingly, resulted in a list of the usual
Continue reading “The Birth of White Mystery Airheads (and What It Taught Me)”
“Atomic Habits,” by James Clear, will be among the most valuable books I read in 2019.
I was drawn to it because, as a soloist, my time is my inventory. I’m always looking for ways to do more of the stuff that matters, both professionally and personally. With the subtitle “An Easy & Proven Way to Build Good Habits & Break Bad Ones,” I was hoping “Atomic Habits” would help me identify some areas where I’m getting in my own way.
The author delivers the goods. Clear describes the book as “an operating manual,” and there’s a heavy focus on systems: “You do not rise to the level of your goals,” Clear writes. “You fall to the level of your systems.”
Continue reading “Two-Minute Book Review: Atomic Habits”
By now, we’re at the point where we know what to expect from the Super Bowl ads.
Before the game, you could have jotted down a list of what you thought you would see, based on history. That list probably would have included:
- Celebrities galore!
- Animals (especially dogs) at their most undeniably adorable
- People or animals doing silly dances
- Inspiring Statements of High-Minded Purpose
- The unusual, the surreal, the flat-out bizarre (with or without reason)
- Production values to rival a summer blockbuster film
You can make this kind of list for almost any category. Sometimes, it’s comically easy to do. And the more “tried, true and expected” the items on that list, the more ripe that category is for some rule-breaking.
So who broke the rules with this year’s Super Bowl ads? Continue reading “The 2019 Super Bowl Ads: Who Unleveled the Playing Field?”
Here are the 20 best books I read in 2018. These books weren’t necessarily released in 2018. And they’re not just business books, because there’s more to life than business.
Instead, these are the 20 books, of the 38 I completed in 2018, that I’d recommend to a friend or colleague. My hope is that you’ll find a few of these intriguing enough to check out.
I read several of these for the third or fourth time. Given the oppressive awfulness of the daily news, this is one way I sought out “comfort food.” (Another: Plenty of ambient music.)
They’re listed alphabetically by author. And I’ve provided links to Amazon for each. This is for your convenience – I’m not an Amazon affiliate and I’m not here to make money off your clicks.
With that, here are the 20 books that moved me, changed me or comforted me in 2018: Continue reading “The 20 Best Books I Read in 2018”
Here are ten resolutions for leaders of challenger brands, to help guide your success in the new year and beyond. Continue reading “Ten Brand Resolutions for a Better 2019”
Why is consumer trust of marketers at an all-time low?
Because, in part, of crap like this. Continue reading “More Dirty Marketing Tricks”
The story of Theranos, the one-time unicorn with the $9 billion valuation, has already entered the ranks of legendary cautionary tales. In “Bad Blood: Secrets and Lies in a Silicon Valley Startup,” Wall Street Journal writer John Carreyrou puts together all the pieces behind its rise and swift decline.
It’s a fascinating, scary read.
Carreyrou is an investigative journalist, and his take is fact-driven, not character-driven. (Expect more character development in the upcoming movie, starring Jennifer Lawrence in the role of Theranos founder Elizabeth Holmes.) But the facts speak for themselves, and will keep you engrossed. Continue reading “Two-Minute Book Review: Bad Blood”
Well, it happened again.
Earlier this week, in a seemingly unrelated conversation, a stranger found a chance to take a swipe at Millennials, and went for it! According to this person, Millennials not only “don’t take direction well,” they often “don’t even want to show up to work at all.”
Huh. I’m a crusty old Gen-Xer myself. But I’ve worked with, and even hired, a number of Millennials. And I don’t have any proof that their work ethic or character is any worse than that of (say) my college graduating class. Continue reading “Let’s Cut the Millennial Crap”
The last few weeks have been bad for Southwest Airlines.
So bad, in fact, that it’s fair to ask: Is Southwest still a great brand? Let’s discuss the cases for and against.
The Case For: Southwest IS a Great Brand
There was a time, not so long ago, when I would use Southwest in my keynotes and seminars as a clear example of a great brand.
I would start by asking the audience to join me as I painted a picture of Major Airline Advertising. This was easy to do, since Major Airline Advertising is both familiar and largely interchangeable. It might go something like this: Continue reading “Is Southwest Airlines Still a Great Brand?”