In an AdAge article released this morning, Nokia CMO Tuula Rytila discusses the new spirit of marketing that apparently exists inside the mobile giant’s hallways.
![Nokia Challenger Brands](https://i0.wp.com/matthew-fenton.com/wp-content/uploads/2013/07/Nokia-Connecting-People-1-300x106.jpg?resize=300%2C106)
According to the article, Nokia’s sales plunged by 22% in 2012. To hear Ms. Rytila tell it, that’s a fabulous thing, because now everyone’s head is right. She says:
Continue reading “No, Nokia! Market Share Doesn’t Determine Mindset.”