In an AdAge article released this morning, Nokia CMO Tuula Rytila discusses the new spirit of marketing that apparently exists inside the mobile giant’s hallways.
According to the article, Nokia’s sales plunged by 22% in 2012. To hear Ms. Rytila tell it, that’s a fabulous thing, because now everyone’s head is right. She says:
Continue reading “No, Nokia! Market Share Doesn’t Determine Mindset.”