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Matthew Fenton

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Tag: Nokia

Posted on July 3, 2013March 27, 2019

No, Nokia! Market Share Doesn’t Determine Mindset.

(Reading Time: 2 minutes)

In an AdAge article released this morning, Nokia CMO Tuula Rytila discusses the new spirit of marketing that apparently exists inside the mobile giant’s hallways.

Nokia Challenger Brands
Connecting fewer people, lately.

According to the article, Nokia’s sales plunged by 22% in 2012. To hear Ms. Rytila tell it, that’s a fabulous thing, because now everyone’s head is right. She says:

Continue reading “No, Nokia! Market Share Doesn’t Determine Mindset.”

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