Microsoft, Seinfeld & Gates: Less Than the Sum of the Parts

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Let’s say you’re Microsoft.

Your nemesis, Apple, has been running a highly visible and effective campaign in which your brand is personified as a clueless dolt.

Your product-performance shortcomings (and there are many) have been systematically exposed and attacked.

As a result, Apple’s share is growing, particularly with younger users, which does not bode well for your future.

What do you do?

Try this: Launch a new campaign featuring Jerry Seinfeld and Bill Gates, in which Seinfeld helps Gates shop for shoes in a cheesy mall store, and then asks Gates if computers could be made to taste like cake. Continue reading “Microsoft, Seinfeld & Gates: Less Than the Sum of the Parts”