It was the greatest upset in Ultimate Fighting Championship (UFC) history.
Rousey entered Saturday night’s fight as the bantamweight champion. She was undefeated – 12-0 with 9 arm-bar submissions. Her prior three fights had lasted 34, 14 and 16 seconds. (Those aren’t typos.)
By the end of the night, the belt belonged to Holm, about a 10-to-1 underdog before the fight began. Holm knocked out Rousey less than a minute into the second round with a vicious kick to the head. But Rousey was losing the fight badly before that.
What can challenger brands learn from this shocking upset? Continue reading “What Challenger Brands Can Learn From Ronda Rousey’s Stunning Loss”