Before a recent vacation, I emailed a pet-sitting service to inquire about their pricing and availability.
It took them 11 days to respond, during which time I located a less expensive, more convenient option.
This summer, we needed to replace a screen on a sliding door. I contacted five companies, three of which didn’t reply.
One company told me it would be “easier” if I could bring the door to them. Easier for them, that is. I can’t fit an eight-foot door into my car.
I can produce dozens of examples like these. So can you.
And if it’s pervasive, it could be a feature of your brand. Or mine.
Ask and answer the following questions:
- How much do we, as an organization, truly value customer service?
- How can we measure how good our service really is?
- If we focused only on improving our service for just 90 days, what would the result be?
It’s a simple exercise, and worth the time.
About Matthew Fenton: Matthew helps challenger brands to focus, grow and win. Since founding his consultancy, Three Deuce Branding, in 1997, he’s helped hundreds of brands to achieve “brand clarity.” His consulting services and speaking engagements help brands to focus on what matters through positioning, strategy and ideation. Contact Matthew here. He calls Chicago home.
Copyright 2017 – Matthew Fenton. All Rights Reserved. You may reprint this article with the original, unedited text intact, including the About Matthew Fenton section.