Each month in Esquire magazine, there’s a feature called What I’ve Learned. Celebrities or thought leaders (a top economist, for instance) are interviewed, and their words are presented as a string of short phrases. There’s wisdom in surprising sources, and it’s always the first thing I turn to when my issue arrives.
I’ve created my own list of “What I’ve Learned About Branding” in my 20+ years as a positioning and strategy consultant, brand manager, CMO and agency partner. I share it here in hopes that it might be useful to you: