The world is crawling with bad branding practices. They lurch stupidly across the countryside, inciting consumer cynicism, bombarding the citizenry with meaningless messages, wasting scarce dollars and even scarcer time.
For the most part, these misguided marketing moves are created and perpetuated by people paid handsomely for what they do. But what were they thinking? What was on the minds behind such products as Oil-Free Oil of Olay, Low-Salt Mr. Salty Pretzels and Rust-Oleum for Wood?
Here are a few examples of bad branding practices that I find nettling: Continue reading “What Were They Thinking?”