The Power of NO

Power of No Brand Strategy
(Reading Time: 3 minutes)

There’s been a lot written about the “Power of YES” – the belief that life is best experienced through an attitude of affirmation.  And I agree with that, in most instances.  But I’m an equally firm believer in the Power of NO.

Stephen Covey

The Power of NO is really a matter of focus.  Stephen Covey crystallized the concept for me when I first read The Seven Habits of Highly Effective People nearly 20 years ago.  Mr. Covey wrote: Continue reading “The Power of NO”