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Matthew Fenton

Matthew Fenton

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Tag: tech

Posted on May 19, 2015September 3, 2019

Is Strategy Dead?

Things change too fast for strategy to work
(Reading Time: 3 minutes)

Is strategy dead? Some are reporting that it has, in fact, ceased to be.

One of the more prominent claimants is Kevin Roberts, Executive Chairman of Saatchi & Saatchi. (You may know him as the “Lovemarks” guy.) Mr. Roberts had this to say at the Institute of Directors’ Annual Convention in 2012:

Continue reading “Is Strategy Dead?”

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