Developing a Brand Tagline: Five Tips for Success

Brand Tagline Five Tips for Success
(Reading Time: 6 minutes)

There’s a lot of advice out there regarding the development of a brand tagline, and some of it is crap.  (Example: “It needs to be short and memorable.” Wow, it sounds so easy when a professional explains it.)

In this post, my goal is to give you a set of considerations – some contrary to “conventional wisdom” – that will help you decide how to best proceed with the development of your brand tagline.

The first two tips deal with the “before” phase – what to consider before you move ahead with the development of a tagline:

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