There’s a lot of advice out there regarding the development of a brand tagline, and some of it is crap. (Example: “It needs to be short and memorable.” Wow, it sounds so easy when a professional explains it.)
In this post, my goal is to give you a set of considerations – some contrary to “conventional wisdom” – that will help you decide how to best proceed with the development of your brand tagline.
The first two tips deal with the “before” phase – what to consider before you move ahead with the development of a tagline:
Continue reading “Developing a Brand Tagline: Five Tips for Success”