Friends, the Super Bowl is just a few days away. That means the Super Bowl ads are just a few days away. And that means the advertising media, and a few pundits, are working themselves into a lather right about now.
Take Gary Vaynerchuk. He’s on record as saying:
“Super Bowl ads are underpriced. Yeah, I said it.”
Medium.com, Jan. 29, 2015
And:
“When I buy my first brand, the first thing I’m gonna do is run multiple Super Bowl ads.”
ANA Masters of Marketing Conference, 2016
See that? Gary Vee doesn’t even know what his product or service will be, let alone anything about its market or competitive situation, and he’s already committed to a tactical decision on its behalf. This is obviously a problem, and we’ll come back to it.
Continue reading “The Super Bowl Ads: A Guide for the Rest of Us”