Sparkling water costs pennies per can to produce.
If you knew this fact only, and you were in the sparkling water business, you might reasonably conclude:
- Others are going to want a piece of this profitable market.
- Some of them have been canning fizzy water for decades, and they’re damn good at it.
- Some of them have very deep pockets.
- Some of them are going to innovate.
What happens?Continue reading “Of Sparkling Water and Hockey Pucks”