The question came up during a friendly game of poker. At the table were several local businessmen who had heard me speak of brand storytelling, and one asked:
“So what’s the difference between a great brand and a brand with a great story?”
As I glanced around the table, I found some help in answering. This was a BYOB poker game. To my left, I saw a Budweiser; to my right, a Samuel Adams. Continue reading “Sam vs. Bud”