You’re Not a Brand

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You’re not a brand.

Can we agree on that? It’s not a bad thing, and it’s not personal. I’m not a brand either.

There’s a lot of fuss these days about “personal branding.” And though I make my living as a brand strategy consultant, I can sum up my feelings about personal branding in two words: “Mostly bunk.”

Some of it is tried-and-true concepts with a lazy new label. Some of it is authors trying to sell books. Most of it is flat-out misguided.

Allow me to present five arguments against the notion of personal branding: Continue reading “You’re Not a Brand”