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Matthew Fenton

Matthew Fenton

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Tag: Obama

Posted on November 4, 2008February 9, 2018

Positioning and Our Next President

Obama Positioning and Our Next President
(Reading Time: 4 minutes)

It’s the eve of the 2008 presidential election, and this has been an absolutely fascinating campaign when viewed through the lens of brand positioning. I’m not writing today to endorse either candidate, but rather to offer a few thoughts about the strategies and tactics used by each. Continue reading “Positioning and Our Next President”

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