Facing Goliath? Pick a New Target.

Facing Goliath Pick a New Target
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Almost every industry has its Goliath – its Walmart, its Amazon, its Home Depot.  And once a Goliath emerges, challenger brands generally react in one of two ways: Fatalistic resignation or invigorated creativity.

This morning, NPR ran this piece about New York City’s Posman Books, the rare independent bookseller that’s actually growing.  They’re doing it by tailoring each store to the needs of its consumers.  The Grand Central store is very different from the Chelsea location. Continue reading “Facing Goliath? Pick a New Target.”