Make 2015 a Year of First Principles

First Principles Challenger Brands Emerson
(Reading Time: 3 minutes)

“As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.”

~ Ralph Waldo Emerson

I once came across a website that sold manuals for creating Unique Selling Propositions (USPs) to small businesses. Among the preposterous sales claims for this manual was the following: Continue reading “Make 2015 a Year of First Principles”