Quick Fix or Long Haul?

(Reading Time: 3 minutes)

When it comes to building your company or brand, are you in it for the long haul?  Or do you seek the quick fix?

Recently, I came across a website offering a $77 paperback book that claims to teach small business owners how to draft a Unique Selling Proposition (USP). I won’t dignify this book by linking to it, but I will share a few of its sales claims, because they’re among the most ridiculous I’ve ever heard. According to the author, after reading his book, you will be able to: Continue reading “Quick Fix or Long Haul?”