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Matthew Fenton

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Tag: level playing field

Posted on July 25, 2008February 9, 2018

The Myth of the Level Playing Field

Airheads Level Playing Field
(Reading Time: 4 minutes)

“We’ve need a level playing field!”

How many times have you heard this little phrase? It’s usually uttered by a staffer of a challenger brand that’s at some disadvantage relative to the market leaders. And every time I hear it, a little piece of my soul dies. Continue reading “The Myth of the Level Playing Field”

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