Is Southwest Airlines Still a Great Brand?

Southwest Airlines Flight 1380 Engine

The last few weeks have been bad for Southwest Airlines.

So bad, in fact, that it’s fair to ask: Is Southwest still a great brand?  Let’s discuss the cases for and against.

The Case For: Southwest IS a Great Brand

There was a time, not so long ago, when I would use Southwest in my keynotes and seminars as a clear example of a great brand.

I would start by asking the audience to join me as I painted a picture of Major Airline Advertising.  This was easy to do, since Major Airline Advertising is both familiar and largely interchangeable.  It might go something like this: Continue reading “Is Southwest Airlines Still a Great Brand?”