It’s safe to say I’m a pretentious, annoying beer snob craft beer aficionado. I keep several varieties on hand at all times – just in case someone stops by! – and I regularly experiment with different breweries and styles.
Bad Packaging Design – Example One
So it’s not unusual that I recently found myself in the smallish (but well-curated) beer aisle of my local Whole Foods. On this day, they were featuring the Four in Hand Winter Brew. The two side panels of the six-pack looked like this:
Huh. All that real estate, and not a word about what the beer tastes like. Or even what style it is. Is it a brown ale? A porter? Roasty? Malty? Spicy? Sweet? I removed a bottle from the carton, hoping to find a clue, but there was no information there either. Continue reading “Bad Packaging Design: Lessons From the Beer Aisle”