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There’s a terrific scene in the movie “Big,” in which Paul, the rival of Tom Hanks’ Josh, shares his silver-bullet idea for the upcoming year.
In the spirit of toys that transform, it’s a robot that turns into a… building.
“I don’t get it,” Josh famously says. “There’s a million robots that turn into something. This is a building that turns into a robot. What’s fun about playing with a building? That’s not any fun!”
“This is a skyscraper!” Paul insists. Continue reading ““This Is a Skyscraper,” and Other Lies We Tell Ourselves”
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Here’s a statistic that I wouldn’t believe had I not measured it myself: 100% of my friends are excellent drivers.
I’m serious. You can ask them. Better yet, ask your friends for their assessments of their own driving skills. You’ll probably record a similar number.
I can find you a bunch of statistics like this.
In one survey of university faculty, over 90% rated themselves “above average” in terms of teaching ability. That’s right – 90% of these professors placed themselves in the top 50%. Continue reading “Your Brand Is Not as Great as You Think It Is (And What to Do About That)”