“This Is a Skyscraper,” and Other Lies We Tell Ourselves

There’s a terrific scene in the movie “Big,” in which Paul, the rival of Tom Hanks’ Josh, shares his silver-bullet idea for the upcoming year.

In the spirit of toys that transform, it’s a robot that turns into a… building.

Matthew Fenton Chicago Brand Strategy
“This is a skyscraper!” – the incomparable John Heard

“I don’t get it,” Josh famously says.  “There’s a million robots that turn into something.  This is a building that turns into a robot.  What’s fun about playing with a building?  That’s not any fun!”

“This is a skyscraper!” Paul insists. Continue reading ““This Is a Skyscraper,” and Other Lies We Tell Ourselves”

Your Brand Is Not as Great as You Think It Is (And What to Do About That)

Brand Perceptions Cartoon

Here’s a statistic that I wouldn’t believe had I not measured it myself: 100% of my friends are excellent drivers.

I’m serious. You can ask them. Better yet, ask your friends for their assessments of their own driving skills. You’ll probably record a similar number.

I can find you a bunch of statistics like this.

In one survey of university faculty, over 90% rated themselves “above average” in terms of teaching ability. That’s right – 90% of these professors placed themselves in the top 50%. Continue reading “Your Brand Is Not as Great as You Think It Is (And What to Do About That)”