Dirty Marketing Tricks

(Reading Time: 3 minutes)

Three weeks ago, I received an email from a local business publication I subscribe to. The subject line read:

“Action Required on Account No. ###”

The body of the email included the following copy (all caps theirs):

“Your print and digital access will expire if you don’t ACT NOW!”

“Don’t let your subscription end! RENEW IMMEDIATELY!”

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Part of the offensive email.

Continue reading “Dirty Marketing Tricks”

Do the Right Thing

(Reading Time: 4 minutes)

Now for a few Nike-like words on behalf of the right thing: Just do it.

In the wake of Enron, Martha Stewart and revelations that something like 89 percent of those who take out personals ads claim to be better-than-average looking, “doing the right thing” has become a bit of a catch phrase. But we still see too many in the business world focused on growing the bottom line at the expense of providing a real benefit. Continue reading “Do the Right Thing”