Three weeks ago, I received an email from a local business publication I subscribe to. The subject line read:
“Action Required on Account No. ###”
The body of the email included the following copy (all caps theirs):
“Your print and digital access will expire if you don’t ACT NOW!”
“Don’t let your subscription end! RENEW IMMEDIATELY!”
![Screen Shot 2014-09-05 at 2.32.59 PM](https://i0.wp.com/matthew-fenton.com/wp-content/uploads/2014/09/Screen-Shot-2014-09-05-at-2.32.59-PM.png?resize=525%2C122)