Helping good people build great brands.
Three weeks ago, I received an email from a local business publication I subscribe to. The subject line read:
“Action Required on Account No. ###”
The body of the email included the following copy (all caps theirs):
“Your print and digital access will expire if you don’t ACT NOW!”
“Don’t let your subscription end! RENEW IMMEDIATELY!”
Now for a few Nike-like words on behalf of the right thing: Just do it.
In the wake of Enron, Martha Stewart and revelations that something like 89 percent of those who take out personals ads claim to be better-than-average looking, “doing the right thing” has become a bit of a catch phrase. But we still see too many in the business world focused on growing the bottom line at the expense of providing a real benefit. Continue reading “Do the Right Thing”