How might we use a vacuum cleaner to suck up a quick lesson about branding? Consider the case of the Dyson vacuum cleaner – and how it changed my life forever.
The basics of the Dyson story are these: An Englishman named James Dyson became so frustrated with the poor performance and lousy suction of his personal vacuum cleaner that he set out to design a better solution. That’s how great new products usually start out – with a target audience, occasion or problem. With Dyson, it was the problem. Continue reading “Dyson Gets It Right”