I recently came across a quote from 8-time Mr. Olympia Ronnie Coleman that made me think about brand building blocks. The guy’s undeniably got a way with words:
“Everybody wants to be a bodybuilder. But nobody wants to lift no heavy-ass weights.”
![](https://i0.wp.com/2.bp.blogspot.com/-o4dxoVNPvZw/UZMDiW5hpnI/AAAAAAAAAPk/xsG0DTeudWo/s200/Ronnie+Coleman.jpg?resize=200%2C188)
When I present to or train brand leaders, I’ll often ask them what they hope to achieve with their branding efforts. Almost always, I’ll hear some variation of the following:
Continue reading “Heavy-Ass Weights & Brand Building Blocks”