It’s late June here in Chicago, and that means at least three things:
We just stopped playing professional hockey last night. (Congratulations, Blackhawks!)
Bar and restaurant patios are full even in the middle of the afternoon, one of dozens of reasons to love this city.
The “vests” are out in full force.
In case this phenomenon is not happening in your burg, the “vests” are workers who occupy street corners and solicit donations for charity. They wear colored vests representing their causes – Children’s International, Greenpeace or whatnot. Sometimes they’re also called “chuggers,” short for “charity muggers.”
We’re all looking for the next big thing – that silver-bullet product or that new brand idea that sets us apart from the pack and sends our growth curve rocketing ever skyward.
Trouble is, we often look in the wrong places. We’re waist-deep in the same data points, stuck between the walls of our narrowly-defined industries. We’re looking at the usual suspects and, inexplicably, expecting them to tell us something new. We’re turning over the dirt in our own backyards. Continue reading “For New Brand Ideas, Look Beyond Your Backyard”
How many times have you heard this little phrase? It’s usually uttered by a staffer of a challenger brand that’s at some disadvantage relative to the market leaders. And every time I hear it, a little piece of my soul dies. Continue reading “The Myth of the Level Playing Field”