Matthew Fenton

Helping good people build great brands.

Search this site:

  • Services
    • Core Brand Strategy
    • Ideation
    • Agency Search
  • Speaking
  • About
  • Clients
  • Blog: That Branding Thing
  • Subscribe
  • Contact
You are here: Home / Archives for demonstrations

Why Should I Believe You? RTBs and Your Brand

October 16, 2009 by Matthew Fenton

Why should I believe you?

If you’re not asking that question – from the standpoint of your consumers or clients, both current and prospective – you should be. And for a simple reason: They probably don’t.

Consumers are jaded. They’re tired of being promised one thing and getting another. They’ve been repulsed by the Enrons of the world. They’ve watched CEOs receive multi-million dollar bonuses for running their companies into the ground. They’ve been burned by shady car salesmen. [Read more…]

Filed Under: Brand Communications Tagged With: demonstrations, guarantees, history, logic, reasons to believe, the three likes

Get your FREE copy of "The Challenger's Manifesto" eBook

The challenger's manifesto cover landscape 2




18-page eBook with 10 principles to help you grow your brand, plus exercises.

Subscribe today to claim your copy.

Success! Now check your email to confirm your subscription.

There was an error submitting your subscription. Please try again.

We won't share your info, ever. Unsubscribe at any time. Powered by ConvertKit

Copyright © 2019 · Epik Theme on Genesis Framework · WordPress · Log in