How Should Domino’s Respond?

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That Branding Thing reader Sean Grace asked a great question in the “comments” section of my previous post. He wrote:

“Matthew, what kinds of things do you think Domino’s can do in the near future to begin to win back the trust of customers? What would work in your opinion?”

I won’t claim to be a PR expert, but I’ll offer a few ideas. Continue reading “How Should Domino’s Respond?”