We’ve all seen them: The pipe dreams that are presented as “strategic plans.” Plans that seem to have no tether to reality. Plans that nobody believes in (but that somehow get approved).
There are many reasons such unrealistic plans survive. The organization may encourage activity, not results. Leadership may not be grounded in the planning process, and are thus unable to guide it. Politics may replace objectivity. And so on.
No matter the roots of the issue, I’ve found that one question is particularly useful in making a huge leap toward strategy that truly works.
That question is four short words: Continue reading “The Most Important Strategic Question You Can Ask”