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Matthew Fenton

Matthew Fenton

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Tag: competitive advantage

Posted on January 19, 2020January 19, 2020

Crowded Pools and Empty Pools

(Reading Time: 2 minutes)

In Oregon’s Willamette Valley, where pinot noir is king, you’ll sometimes hear a phrase: “Pinot fatigue.”

Pinot fatigue sets in (at least in my case) around the third day of wine tasting.  Almost every winery produces a pinot noir, sometimes several.  After a while, they can start to run together.

Continue reading “Crowded Pools and Empty Pools”
Posted on July 25, 2008February 9, 2018

The Myth of the Level Playing Field

Airheads Level Playing Field

(Reading Time: 4 minutes)“We’ve need a level playing field!”

How many times have you heard this little phrase? It’s usually uttered by a staffer of a challenger brand that’s at some disadvantage relative to the market leaders. And every time I hear it, a little piece of my soul dies. Continue reading “The Myth of the Level Playing Field”

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