Helping good people build great brands.
In Oregon’s Willamette Valley, where pinot noir is king, you’ll sometimes hear a phrase: “Pinot fatigue.”
Pinot fatigue sets in (at least in my case) around the third day of wine tasting. Almost every winery produces a pinot noir, sometimes several. After a while, they can start to run together.
Continue reading “Crowded Pools and Empty Pools”
(Reading Time: 4 minutes)“We’ve need a level playing field!”
How many times have you heard this little phrase? It’s usually uttered by a staffer of a challenger brand that’s at some disadvantage relative to the market leaders. And every time I hear it, a little piece of my soul dies. Continue reading “The Myth of the Level Playing Field”