A reader recently called to talk about a problem with her CEO. For reasons that are about to become abundantly clear, this reader will remain nameless.
She told me that she and her work group have great energy to develop a branding program for their company. They want to bring the company “out of the dark ages” of a production/sales mentality, into a new day.
But the CEO isn’t having it. He doesn’t think branding applies to his company and doesn’t see it as a priority. How, the reader asked, could she convince him otherwise? Continue reading “The CEO Doesn’t Get It!”