I haven’t always been a consultant. In my client-side career, I’ve held positions ranging from Brand Assistant to VP-Marketing. And in 14 years of consulting, I’ve worked with marketing teams of just about every size, shape and industry you can name. I regularly meet with young marketers, many of whom ask for advice as they start out on their career path. The following are some thoughts that I’ve shared (with absolutely no claim that I got them right myself):
Stop worrying about your “personal brand.” Do consistently excellent work, be of good character, and be emotionally mature. You’ll become known as a trustworthy achiever, and your “brand” will take care of itself. Let’s talk a bit more about a few of these ideas…