Last week, the Sweets & Snacks Expo, the country’s largest confections trade show, was held here in Chicago.
It struck me that I’ve been attending candy trade shows for 22 years now (oof!): Since starting my career managing the Airheads brand, then overseeing brands like Trolli and Brach’s, and consulting with several confectionery companies.
While walking the Sweets & Snacks Expo show floor, I made a few observations, all applicable well beyond the world of candy: Continue reading “Observations From the Sweets & Snacks Expo”