BrandSniper: Whopper Virgins

(Reading Time: 2 minutes)

Here we go again: More big marketing without a big idea.

By now you’ve probably seen the TV ads for the Whopper Virgins concept. The premise: In a taste test with indigenous people from the most remote corners of the globe – people with no prior knowledge of the existence of the fast-food giants – who wins, Burger King or McDonald’s?

The TV spots attempt to drive visits to the website. Once there, you’ll find copy like this: Continue reading “BrandSniper: Whopper Virgins”