For New Brand Ideas, Look Beyond Your Backyard

(Reading Time: 4 minutes)

We’re all looking for the next big thing – that silver-bullet product or that new brand idea that sets us apart from the pack and sends our growth curve rocketing ever skyward.

Trouble is, we often look in the wrong places. We’re waist-deep in the same data points, stuck between the walls of our narrowly-defined industries. We’re looking at the usual suspects and, inexplicably, expecting them to tell us something new. We’re turning over the dirt in our own backyards. Continue reading “For New Brand Ideas, Look Beyond Your Backyard”