A Brand-Builder’s Bookshelf: Created By You

(Reading Time: 8 minutes)

Last week, I posed a simple question:

Assume a colleague tells you that he or she has limited knowledge of branding, but is looking to learn more. What ONE book would you recommend to get that person started? As importantly, why would you recommend that book?

In addition to posting it here at That Branding Thing, I listed it in LinkedIn Answers and discussion groups. In less than 4 days, I received no fewer than 73 thoughtful replies. Continue reading “A Brand-Builder’s Bookshelf: Created By You”