Here’s How One Business Quadrupled Its Sales in a Flat Market

Matthew Fenton Chicago Brand Strategy

For many leaders of smaller businesses, sustainable growth can be difficult to conjure up.  If that sounds like you, I’d like to introduce you to a company that should give you hope.

Consider these results:

  • This company has averaged 19% compounded annual growth over the last 8 years, with annual growth never less than 6% during this period.
  • This company doubled sales in one five-year period, and nearly quadrupled sales in eight years.
  • Notably, this growth was earned in a mature market that can be challenging to sell to.

And they did it without relying on any “secrets,” gimmicks or silver bullets.

Intrigued?  Let’s get to know them a little better. Continue reading “Here’s How One Business Quadrupled Its Sales in a Flat Market”

Quick Fix or Long Haul?

When it comes to building your company or brand, are you in it for the long haul?  Or do you seek the quick fix?

Recently, I came across a website offering a $77 paperback book that claims to teach small business owners how to draft a Unique Selling Proposition (USP). I won’t dignify this book by linking to it, but I will share a few of its sales claims, because they’re among the most ridiculous I’ve ever heard. According to the author, after reading his book, you will be able to: Continue reading “Quick Fix or Long Haul?”