Here’s How One Business Quadrupled Its Sales in a Flat Market

Matthew Fenton Chicago Brand Strategy
(Reading Time: 6 minutes)

For many leaders of smaller businesses, sustainable growth can be difficult to conjure up.  If that sounds like you, I’d like to introduce you to a company that should give you hope.

Consider these results:

  • This company has averaged 19% compounded annual growth over the last 8 years.
  • This company doubled sales in one five-year period, and nearly quadrupled sales in eight years.
  • Notably, this growth was earned in a mature segment, not an emerging or high-growth segment.

And they did it without relying on any “secrets,” gimmicks or silver bullets.

Intrigued?  Let’s get to know them a little better.

Continue reading “Here’s How One Business Quadrupled Its Sales in a Flat Market”

Quick Fix or Long Haul?

(Reading Time: 3 minutes)When it comes to building your company or brand, are you in it for the long haul?  Or do you seek the quick fix?

Recently, I came across a website offering a $77 paperback book that claims to teach small business owners how to draft a Unique Selling Proposition (USP). I won’t dignify this book by linking to it, but I will share a few of its sales claims, because they’re among the most ridiculous I’ve ever heard. According to the author, after reading his book, you will be able to: Continue reading “Quick Fix or Long Haul?”